I’M CHELSEA
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When people ask me “what do you actually do,” I tell them: I bring the consumer into the room.
Understanding people and culture isn't something I do to be thorough, it's the part of this job I genuinely love. It's what's kept me here for over 14 years.
I develop insights with empathy and strategy with a cultural tension at the center, always looking for the detail that cracks something open- a new brief, a new way to use media, a line that actually sticks. That's also what makes me a creative team's favorite strategist.
My experience runs at the group strategy director level. But honestly, what I bring to a team has just as much to do with growing up in the Southwest, being a mom, going to a state school, and having an embarrassing amount of pop culture knowledge. I pride myself on the rigor and range I show up with.
To work together, say hi or know more:
︎ ccsugai@gmail.com
To professionally connect:
︎ linkedin
To laugh:
︎ @chelsealcoleman
To stalk:
︎ @chelseacolemansugai
︎ @weratemartinis
When people ask me “what do you actually do,” I tell them: I bring the consumer into the room.
Understanding people and culture isn't something I do to be thorough, it's the part of this job I genuinely love. It's what's kept me here for over 14 years.
I develop insights with empathy and strategy with a cultural tension at the center, always looking for the detail that cracks something open- a new brief, a new way to use media, a line that actually sticks. That's also what makes me a creative team's favorite strategist.
My experience runs at the group strategy director level. But honestly, what I bring to a team has just as much to do with growing up in the Southwest, being a mom, going to a state school, and having an embarrassing amount of pop culture knowledge. I pride myself on the rigor and range I show up with.
To work together, say hi or know more:
︎ ccsugai@gmail.com
To professionally connect:
︎ linkedin
To laugh:
︎ @chelsealcoleman
To stalk:
︎ @chelseacolemansugai
︎ @weratemartinis
INTERESTS (in no partuclar order)
EDUCATION
University of Oregon | Journalism & Communications
2008-2012
Upright Citizens Brigade | Improv 101
The Artist’s Way
EMPLOYMENT
Freelance | Strategy Lead
2024-Present
Grey | Group Strategy Director
2022-2024
Freelance | Strategy Director
2021-2022
Annex88 (Havas) | Associate Strategy Director
2019-2021
Rokkan (Publicis) | Senior Brand Strategist
2017-2019
360i (Dentsu) | Strategist
2014-2017
Code & Theory | Commnunity Manager
2012-2014
- my daughter
- cooking “with soul”
- tiktok rabbit holes
- reading print magazines, newspapers, and zines
- participating in sports fandom
- the real housewives franchises
- podcasts
- collecting dad hats from NY institutions
- exercise
- foregin policy
- karaoke
- TV > movies
- tennis
- researching and eating at restaurants
- painting
- emo pop music
- art museums
- herb gardens
- memes
- martinis
EDUCATION
University of Oregon | Journalism & Communications
2008-2012
Upright Citizens Brigade | Improv 101
The Artist’s Way
EMPLOYMENT
Freelance | Strategy Lead
2024-Present
Grey | Group Strategy Director
2022-2024
Freelance | Strategy Director
2021-2022
Annex88 (Havas) | Associate Strategy Director
2019-2021
Rokkan (Publicis) | Senior Brand Strategist
2017-2019
360i (Dentsu) | Strategist
2014-2017
Code & Theory | Commnunity Manager
2012-2014
Testimonals
The opposite of shit talking from one of my favorite creative teams.
Kind words from a former co-worker.
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Feedback to someone who referred me for a job.
Feedback to someone who referred me for a job.