I’M CHELSEA
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When people ask me “what do you actually do,” I say my job is to understand and bring the consumer into the process of advertising. I find joy in understanding people and new cultures so I spend a majority of my time doing that; it’s what has kept me in this industry for over 13 years.
I develop insights with empathy and strategies with a cultural tension at its core. I push myself to find the interesting nuggets that might inspire a new tagline, a character in a spot or application for a new piece of technology. That focus helps me build strong and lasting relationships with my creative teams.
If you want to hire me, my category experience and output reflects that of a group strategy director or strategy team lead. But I believe it’s my southwestern upbringing, perspective as a mother, experience as a state school grad and my pop-culture expertise that makes me a invaluable addition to the team.
To work together, say hi or know more:
︎ ccsugai@gmail.com
To professionally connect:
︎ linkedin
To laugh:
︎ @chelsealcoleman
To stalk:
︎ @chelseacolemansugai
︎ @weratemartinis
When people ask me “what do you actually do,” I say my job is to understand and bring the consumer into the process of advertising. I find joy in understanding people and new cultures so I spend a majority of my time doing that; it’s what has kept me in this industry for over 13 years.
I develop insights with empathy and strategies with a cultural tension at its core. I push myself to find the interesting nuggets that might inspire a new tagline, a character in a spot or application for a new piece of technology. That focus helps me build strong and lasting relationships with my creative teams.
If you want to hire me, my category experience and output reflects that of a group strategy director or strategy team lead. But I believe it’s my southwestern upbringing, perspective as a mother, experience as a state school grad and my pop-culture expertise that makes me a invaluable addition to the team.
To work together, say hi or know more:
︎ ccsugai@gmail.com
To professionally connect:
︎ linkedin
To laugh:
︎ @chelsealcoleman
To stalk:
︎ @chelseacolemansugai
︎ @weratemartinis
INTERESTS (in no partuclar order)
EDUCATION
University of Oregon | Journalism & Communications
2008-2012
Upright Citizens Brigade | Improv 101
The Artist’s Way
EMPLOYMENT
Freelance | Strategy Director
2024-Present
Grey | Group Strategy Director
2022-2024
Freelance | Strategy Director
2021-2022
Annex88 (Havas) | Associate Strategy Director
2019-2021
Rokkan (Publicis) | Senior Brand Strategist
2017-2019
360i (Dentsu) | Strategist
2014-2017
Code & Theory | Commnunity Manager
2012-2014
- my daughter
- cooking “with soul”
- tiktok
- reading print magazines, newspapers, and zines
- participating in sports fandom
- the real housewives franchises
- podcasts
- collecting dad hats from NY institutions
- exercise
- foregin policy
- karaoke
- TV > movies
- tennis
- researching and eating at restaurants
- painting
- emo pop music
- art museums
- herb gardens
- memes
- martinis
EDUCATION
University of Oregon | Journalism & Communications
2008-2012
Upright Citizens Brigade | Improv 101
The Artist’s Way
EMPLOYMENT
Freelance | Strategy Director
2024-Present
Grey | Group Strategy Director
2022-2024
Freelance | Strategy Director
2021-2022
Annex88 (Havas) | Associate Strategy Director
2019-2021
Rokkan (Publicis) | Senior Brand Strategist
2017-2019
360i (Dentsu) | Strategist
2014-2017
Code & Theory | Commnunity Manager
2012-2014
Unpaid, unprovoked. The opposite of shit talking from one of my favorite creative teams.