I’M CHELSEA
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When people ask me “what do you actually do,” I say my job is to understand and bring the consumer into the process of advertising. I find joy in understanding people and new cultures so I spend a majority of my time doing that; it’s what has kept me in this industry for over 13 years.
I develop insights with empathy and strategies with a cultural tension at its core. I push myself to find the interesting nuggets that might inspire a new tagline, a character in a spot or application for a new piece of technology. That focus helps me build strong and lasting relationships with my creative teams.
If you want to hire me, my experience and output reflects that of a group strategy director or strategy team lead. But I believe it’s my southwestern upbringing, perspective as a mother, experience as a state school grad and my pop-culture expertise that makes me a invaluable addition to the team.
To work together, say hi or know more:
︎ ccsugai@gmail.com
To professionally connect:
︎ linkedin
To laugh:
︎ @chelsealcoleman
To stalk:
︎ @chelseacolemansugai
︎ @weratemartinis
When people ask me “what do you actually do,” I say my job is to understand and bring the consumer into the process of advertising. I find joy in understanding people and new cultures so I spend a majority of my time doing that; it’s what has kept me in this industry for over 13 years.
I develop insights with empathy and strategies with a cultural tension at its core. I push myself to find the interesting nuggets that might inspire a new tagline, a character in a spot or application for a new piece of technology. That focus helps me build strong and lasting relationships with my creative teams.
If you want to hire me, my experience and output reflects that of a group strategy director or strategy team lead. But I believe it’s my southwestern upbringing, perspective as a mother, experience as a state school grad and my pop-culture expertise that makes me a invaluable addition to the team.
To work together, say hi or know more:
︎ ccsugai@gmail.com
To professionally connect:
︎ linkedin
To laugh:
︎ @chelsealcoleman
To stalk:
︎ @chelseacolemansugai
︎ @weratemartinis
INTERESTS (in no partuclar order)
EDUCATION
University of Oregon | Journalism & Communications
2008-2012
Upright Citizens Brigade | Improv 101
The Artist’s Way
EMPLOYMENT
Freelance | Strategy Lead
2024-Present
Grey | Group Strategy Director
2022-2024
Freelance | Strategy Director
2021-2022
Annex88 (Havas) | Associate Strategy Director
2019-2021
Rokkan (Publicis) | Senior Brand Strategist
2017-2019
360i (Dentsu) | Strategist
2014-2017
Code & Theory | Commnunity Manager
2012-2014
- my daughter
- cooking “with soul”
- tiktok
- reading print magazines, newspapers, and zines
- participating in sports fandom
- the real housewives franchises
- podcasts
- collecting dad hats from NY institutions
- exercise
- foregin policy
- karaoke
- TV > movies
- tennis
- researching and eating at restaurants
- painting
- emo pop music
- art museums
- herb gardens
- memes
- martinis
EDUCATION
University of Oregon | Journalism & Communications
2008-2012
Upright Citizens Brigade | Improv 101
The Artist’s Way
EMPLOYMENT
Freelance | Strategy Lead
2024-Present
Grey | Group Strategy Director
2022-2024
Freelance | Strategy Director
2021-2022
Annex88 (Havas) | Associate Strategy Director
2019-2021
Rokkan (Publicis) | Senior Brand Strategist
2017-2019
360i (Dentsu) | Strategist
2014-2017
Code & Theory | Commnunity Manager
2012-2014
Testimonals
The opposite of shit talking from one of my favorite creative teams.
Kind words from a former co-worker.
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Feedback to someone who referred me for a job.
Feedback to someone who referred me for a job.